## CASE STUDY

# How Tulip helped an international menswear retailer offer its customers a personalized shopping experience

**Boggi Milano is an Italian menswear retailer with**  
**190 stores in 38 countries. The brand offered an**  
**omnichannel retail experience, but the pandemic**  
**pushed its need to evolve and adopt a more**  
**personalized approach to retailing. That meant**  
**implementing a clienteling solution that would**  
**automate processes and create more seamless,**  
**consistent customer experiences to help build**  
**stronger relationships and brand loyalty.**

## A SOLUTION TO LEVERAGE OMNICHANNEL CUSTOMER INSIGHTS

Boggi Milano partnered with Tulip to introduce an  
integrated Clienteling solution. It gives Boggi Milano  
store associates a 360-degree view of their customers’  
order history and personal preferences, and it provides  
them with all the tools they need to be proactive about  
outreach and personalized customer communications.

Boggi Milano store associates now have more visibility  
and control over sales. They’re monitoring customer buying  
habits, sending tailor-made proposals, and nurturing their  
customers’ ongoing relationship with the brand.

Store associates are maintaining connections with a large  
number of customers while offering enhanced services  
at the same time.

## CLIENTELING OPENED THE DOORS TO PERSONALIZATION AND GROWTH

The implementation is working.  The percentage of sales  
influenced by Tulip is growing significantly and in the last  
survey, nine months after launch, sales had grown 27%.

Personalization has had a positive impact on Boggi Milano’s  
customer experience. Store associates now have intuitive,  
easy-to-use tools at their fingertips to help them maintain

Now that store associates have the means  
to send personalized communications  
and share images of products, customer  
engagement is more intimate and much  
more effective. Clienteling is easy and  
immediate, and it’s helping create  
stronger customer relationships.

!

**ANTONIO RUSSO**  
**BOGGI MILANO RETAIL OPERATIONS ITALY**

and build connections remotely, even when stores are  
closed. Customers are recognizing and appreciating the  
company’s investment and this is helping to strengthen  
customer relationships.

## TULIP’S CLIENTELING SOLUTION HAS EVEN GENERATED NEW BEST PRACTICES

Store associates are now able to remain connected to  
customers through email and instant messaging. They’re  
able to send personalized customer communications that  
are resulting in phone calls, orders and appointment  
booking requests.

Boggi Milano has improved the shopping experience and  
created more meaningful relationships with its customers.  
Store associates can now follow up, ensuring customer  
satisfaction while strengthening engagement with the brand.  
They can provide high-level service with a personalized sales  
approach based on the needs of the customer.