CASE STUDY

How Tulip helped an international menswear retailer offer its customers a personalized shopping experience

Boggi Milano is an Italian menswear retailer with
190 stores in 38 countries. The brand offered an
omnichannel retail experience, but the pandemic
pushed its need to evolve and adopt a more
personalized approach to retailing. That meant
implementing a clienteling solution that would
automate processes and create more seamless,
consistent customer experiences to help build
stronger relationships and brand loyalty.

A SOLUTION TO LEVERAGE OMNICHANNEL CUSTOMER INSIGHTS

Boggi Milano partnered with Tulip to introduce an
integrated Clienteling solution. It gives Boggi Milano
store associates a 360-degree view of their customers’
order history and personal preferences, and it provides
them with all the tools they need to be proactive about
outreach and personalized customer communications.

Boggi Milano store associates now have more visibility
and control over sales. They’re monitoring customer buying
habits, sending tailor-made proposals, and nurturing their
customers’ ongoing relationship with the brand.

Store associates are maintaining connections with a large
number of customers while offering enhanced services
at the same time.

CLIENTELING OPENED THE DOORS TO PERSONALIZATION AND GROWTH

The implementation is working. The percentage of sales
influenced by Tulip is growing significantly and in the last
survey, nine months after launch, sales had grown 27%.

Personalization has had a positive impact on Boggi Milano’s
customer experience. Store associates now have intuitive,
easy-to-use tools at their fingertips to help them maintain

Now that store associates have the means
to send personalized communications
and share images of products, customer
engagement is more intimate and much
more effective. Clienteling is easy and
immediate, and it’s helping create
stronger customer relationships.

!

ANTONIO RUSSO
BOGGI MILANO RETAIL OPERATIONS ITALY

and build connections remotely, even when stores are
closed. Customers are recognizing and appreciating the
company’s investment and this is helping to strengthen
customer relationships.

TULIP’S CLIENTELING SOLUTION HAS EVEN GENERATED NEW BEST PRACTICES

Store associates are now able to remain connected to
customers through email and instant messaging. They’re
able to send personalized customer communications that
are resulting in phone calls, orders and appointment
booking requests.

Boggi Milano has improved the shopping experience and
created more meaningful relationships with its customers.
Store associates can now follow up, ensuring customer
satisfaction while strengthening engagement with the brand.
They can provide high-level service with a personalized sales
approach based on the needs of the customer.