The interconnected store: A retailer’s guide to building a seamless omnichannel experience

How retailers can break down barriers between channels and create experiences that satisfy customers' evolving demands.

The landscape of retail is shifting faster than ever before, and modern shoppers expect a channel-less experience. In order to support these growing demands, retailers must rethink the flow of their stores. The model for the interconnected store needs to be based heavily on the ideal customer journey from discovery to purchase to ensure a seamless experience from beginning to end.

Even in this digitally-connected world, store associates play a critical role. Serving as a guide, they’re able to help the customer through a web of channels and often make the difference between an anonymous one-time shopper and a loyal customer.

What you’ll learn:

• How to meet the expectations of digitally empowered customers during online discovery.
• The importance of personalized connections across channels throughout the shopping experience.
• How associates are the key to sealing the deal on in-store purchases.
• Why efficiency is the most important factor for building customer-brand loyalty.

“Our digital platform is the front door of our store. Customers are taking us down that path—purchasing online and using online platforms as the start of the shopping experience, even if it ends in the physical world.”
– Craig Menear, Chairman and CEO of The Home Depot