# 2nd annual Tulip Clienteling benchmark report

### **Key takeaways:**

- Customers **spend 63% more** per month with clienteling
- Clienteling sales **earn 194% higher AOV**
- The most used clienteling channels by global region
- **Clienteling converts 5x better** than corporate marketing
- Leading clientelers’ secrets to success

## **How clienteling turns personal connections into revenue and loyalty**

This comprehensive report draws insights from retailers with physical locations in more than 46 countries, ranging in size from boutique chains to multinational brands, with a year-over-year analysis to identify trends.

**The report showcases how clienteling changes customer behavior: Influencing more purchases, less time between purchases, and higher spend.**

Ultimately, clienteling is one of the most powerful levers available to retailers today. This report offers an overview of the current outcomes associated with clienteling tools and serves as a practical resource for clienteling execution. – Ian Rawlins, Tulip CEO