2nd annual Tulip Clienteling benchmark report

Key takeaways:

• Customers spend 63% more per month with clienteling
• Clienteling sales earn 194% higher AOV
• The most used clienteling channels by global region
• Clienteling converts 5x better than corporate marketing
• Leading clientelers’ secrets to success

How clienteling turns personal connections into revenue and loyalty

This comprehensive report draws insights from retailers with physical locations in more than 46 countries, ranging in size from boutique chains to multinational brands, with a year-over-year analysis to identify trends.

The report showcases how clienteling changes customer behavior: Influencing more purchases, less time between purchases, and higher spend.

Ultimately, clienteling is one of the most powerful levers available to retailers today. This report offers an overview of the current outcomes associated with clienteling tools and serves as a practical resource for clienteling execution. – Ian Rawlins, Tulip CEO