# retailers

### [Mobile-empowered associates are key to competing in eCommerce](/content/press/mobile-empowered-sales-associates-key-to-competing-with-e-commerce-titans/index.html)

With the online pure-plays continually cutting into the market once dominated by brick-and-mortar, retailers need to come up with new strategies and tactics to compete. One not-so-obvious answer may be to leverage one of the their most unique assets — store associates.

### [Retail workers lacking tech tools](/content/press/retail-workers-lacking-tech-tools/index.html)

As seen on Retail Leader. Tulip’s newest survey found that retail workers are not equipped with the mobile devices they need in order to offer shoppers the frictionless shopping experience they expect.

### [Survey: Retail associates seek mobile tech to go up against eCommerce](/content/press/survey-retail-associates-seek-mobile-tech-to-defend-against-e-commerce/index.html)

According to Tulip’s newest survey, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates prevent customers from leaving their stores empty-handed and making their purchases online.

### [Tulip Retail Raises $40 Million, Led by Kleiner Perkins](/content/press/tulip-retail-raises-40-million-led-by-kleiner-perkins/index.html)

Tulip Retail has announced it has raised $40 million in Series B funding.

### [Tulip announces new enterprise-wide mobile platform for retail stores](/content/press/tulip-retails-new-release-provides-enterprise-wide-mobile-platform-for-managers-to-collaborate-with-frontline-workers-at-retail-stores/index.html)

Our latest product release empowers managers with tools to collaborate, manage documents and communicate with associates so they are better prepared to sell, service and delight their customers.